{
  "name": "Podcast Statistics 2026: Primary-source snapshot",
  "publisher": "Podcast Growth Studio",
  "page_url": "https://podcastgrowthstudio.com/posts/podcast-statistics-2026",
  "verified_on": "2026-09-05",
  "published_on": "2026-09-06",
  "methodology": "Editorial compilation of published primary-source survey, platform, catalog, and advertising measurements.",
  "limitations": [
    "This is not an original Podcast Growth Studio survey.",
    "Measurements use different geographies, audiences, periods, and methods and should not be combined into one market-size estimate.",
    "The Listen Notes figure is a catalog count, not an active-show count.",
    "The YouTube monthly-viewer figure is a company-reported lower bound."
  ],
  "reuse": "Quote each measurement with its named primary source. Credit and link to Podcast Growth Studio when reproducing a Podcast Growth Studio chart or this compilation.",
  "data": [
    {
      "id": "us-ever-consumed",
      "metric": "Ever consumed a podcast",
      "value": 80,
      "value_display": "80%",
      "unit": "percent",
      "audience": "People age 12 and older",
      "geography": "United States",
      "measurement_period": "January 2026",
      "primary_source": "Edison Research at SSRS",
      "source_url": "https://www.edisonresearch.com/the-infinite-dial-2026/",
      "verified_on": "2026-09-05",
      "notes": "Survey estimate; listened to or watched a podcast"
    },
    {
      "id": "us-monthly-consumers",
      "metric": "Consumed a podcast in the last month",
      "value": 58,
      "value_display": "58%",
      "unit": "percent",
      "audience": "People age 12 and older",
      "geography": "United States",
      "measurement_period": "January 2026",
      "primary_source": "Edison Research at SSRS",
      "source_url": "https://www.edisonresearch.com/the-infinite-dial-2026/",
      "verified_on": "2026-09-05",
      "notes": "Survey estimate; listened to or watched a podcast"
    },
    {
      "id": "us-weekly-consumers",
      "metric": "Consumed a podcast in the last week",
      "value": 45,
      "value_display": "45%",
      "unit": "percent",
      "audience": "People age 12 and older",
      "geography": "United States",
      "measurement_period": "January 2026",
      "primary_source": "Edison Research at SSRS",
      "source_url": "https://www.edisonresearch.com/the-infinite-dial-2026/",
      "verified_on": "2026-09-05",
      "notes": "Survey estimate; listened to or watched a podcast"
    },
    {
      "id": "us-both-listened-watched",
      "metric": "Both listened to and watched a podcast",
      "value": 57,
      "value_display": "57%",
      "unit": "percent",
      "audience": "People age 12 and older",
      "geography": "United States",
      "measurement_period": "January 2026",
      "primary_source": "Edison Research at SSRS",
      "source_url": "https://www.edisonresearch.com/the-infinite-dial-2026/",
      "verified_on": "2026-09-05",
      "notes": "Cumulative format overlap reported by Edison Research"
    },
    {
      "id": "youtube-monthly-viewers",
      "metric": "Monthly active viewers of podcast content",
      "value": 1000000000,
      "value_display": "More than 1 billion",
      "unit": "viewers",
      "audience": "YouTube users",
      "geography": "Worldwide",
      "measurement_period": "Reported May 2026",
      "primary_source": "YouTube",
      "source_url": "https://blog.youtube/news-and-events/new-youtube-premium-features-podcast-fans/",
      "verified_on": "2026-09-05",
      "notes": "Company-reported lower bound"
    },
    {
      "id": "catalog-podcasts",
      "metric": "Podcasts listed in catalog",
      "value": 3806937,
      "value_display": "At least 3,806,937",
      "unit": "podcasts",
      "audience": "Publicly accessible RSS-based podcast listings",
      "geography": "Worldwide",
      "measurement_period": "Checked September 5, 2026",
      "primary_source": "Listen Notes",
      "source_url": "https://www.listennotes.com/podcast-stats/",
      "verified_on": "2026-09-05",
      "notes": "Catalog count; not an active-show count"
    },
    {
      "id": "us-ad-revenue",
      "metric": "Podcast advertising revenue",
      "value": 2862000000,
      "value_display": "$2.862 billion",
      "unit": "US dollars",
      "audience": "Podcast advertising market",
      "geography": "United States",
      "measurement_period": "Full-year 2025",
      "primary_source": "IAB and PwC",
      "source_url": "https://www.iab.com/insights/internet-advertising-revenue-report-full-year-2025/",
      "verified_on": "2026-09-05",
      "notes": "Traditional audio-based podcast advertising definition"
    }
  ]
}