Free tool

Podcast Sponsorship Calculator

See what your show can charge sponsors. Enter your average downloads and the ad slots you run to estimate revenue per episode, per month, and per year. Free, no signup.

Average downloads per episode (first 30 days)

Episodes per month

Ad slots you run (with their CPM)

Pre-roll Plays at the start of the episode $ CPM Mid-roll Plays in the middle, usually the highest value $ CPM Post-roll Plays at the end of the episode $ CPM

Per episode

Per month

Per year

CPM is what a sponsor pays per 1,000 downloads. The defaults are common industry averages for host-read ads. Adjust them to match the real offers you get. These figures are estimates to help you plan, not a guarantee.

For most B2B shows, the real money is clients, not ad reads.

Sponsorships are nice. Pipeline is better. See how a B2B podcast turns into leads, or get a free sample pack built from your first episode.

Read: get clients from your podcast Get my free sample pack